Most public accountants understand that to advance at their firm, they must do their part to grow the business. Yet, why do so many of us procrastinate when it comes to business development? Why does it feel so hard?
During this session, we'll explore your business development mindset— what's currently getting in your way and how you could embrace a new mindset that will help you attract new business more easily. We'll also explore one new habit you can adopt to expand your business development contributions in the most authentic way!
Learning Objectives:
- List three thoughts that lead to the procrastination of business development
- Define and distinguish between the scarcity and abundance mindsets
- Construct one new business development habit that will create positive momentum
Brian Kush
Intend2Lead
Co-Founder
[email protected]
(844) 275-3868
Brian is an executive leadership coach who invites something greater that is already inside you.
Brian spent the first 14 years of his career serving as a CPA and consultant at both Ernst and Young and AuditWatch. During that time, he realized coaching was the best and most natural way to support and challenge others.
Over the last eight years, Brian has coached many CPA firm leaders to tap into their inherent power by becoming a stronger observer of their life and what holds the most meaning for them. From that broader lens of seeing the world, his clients can uncover new choices and actions and increase their capacity to lead others to more meaningful results.
Brian has provided workshops, presentations, and training sessions on various leadership and communication-related topics to thousands of CPAs across the United States.
In 2016, Brian co-founded Intend2Lead to empower CPA firms to create meaningful and positive shifts in their culture and performance. Intend2Lead partners with clients to co-create customized solutions and uncover the training and coaching needed to realize the vision of firm leaders.
Brian is a Professional Certified Coach (PCC), credentialed through the International Coach Federation, and he holds a Certificate in Leadership Coaching from Georgetown University. He graduated with a BS in Commerce from the University of Virginia. Brian is also an instructor for the AuditSense team, where he provides leadership and communication seminars, and he authored the book Auditing Leadership (Wiley 2009).
About Our Presenter
Intend2Lead is coaches first. As classically trained, ICF certified coaches, their primary objective is to partner with clients in a thought-provoking and creative process, inspiring them to maximize potential.
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