Craig Reed leads the development and growth of Avalara’s cross-border and global trade business as Senior Vice President of Global Trade. Craig came to Avalara through the acquisition of his company, TradeStream Technologies, which was a company focused on building next-generation automated product classification and landed cost software systems for cross-border e-commerce.

About Us: Avalara helps businesses of all sizes get tax compliance right. We provide prebuilt integrations with the big-name financial and business management systems you trust, as well as a robust API for do-it-yourself business builders. Avalara delivers cloud-based compliance solutions for transaction tax types, like sales and use, VAT, GST, excise, communications, lodging, and more. If you are an accounting practitioner, Avalara has a suite of Avalara for Accountants solutions, purpose-built to help you directly support your clients. We’re headquartered in Seattle, with offices across the U.S. and in Canada, the U.K., Belgium, Brazil, and India.